Best Dumb Naming

Part of my department's collective job is to name new products and occasionally services. We have been through many rounds of naming for one particular client. Today I was exhausted and off the top of my head came up with the following names...

The Nav Series
Map
Quest
Direction

So when my co-workers read this list they started laughing because it sounded like
"MapQuest Directions."

I definitely need more sleep.