Kraft Food & Family Magazine

I love Kraft Food & Family Magazine. There are several reasons for my strong attachment to this magazine. First of all I love to cook. Second, I love to try new things. Third, it is well designed. Fourth, it is FREE. And fifth, I can access recipes online at any time that I choose. 

For me to have a cooking magazine that comes to me in the mail 4 times a year is a God-send. I get easily bored so having a never ending supply of new recipes is like Christmas all year round for me.

Recently I was trying to figure out how a magazine can afford to continually send free issues to people and then it dawned on me that this is a form of guerrilla marketing. While providing new recipes with amazing photos for me, they are also sending the message loud and clear that I should buy KRAFT products to make these recipes. They are also making me a customer for life and I am evangelizing to my friends and family that they should check out this magazine and the website.

My Top 10 List of Magazines

Here is a Top 10 List of Magazines I love:

10) Real Simple - This magazine provides handy tips for organizing your life. It also offers design and organization ideas for the home.

9) National Geographic ADVENTURE - I dream of far off places, exotic destinations and future trips that I hope to one day embark on.

8) Kraft Food & Family - I am easily bored, and new recipes at my fingertips 4 times a year with beautiful pictures are just what the doctor ordered for me.

7) Creativity - An inspiring magazine about what the design community is up to.

6) PRINT - One of several design magazines I make a regular effort to read.

5) ID (International Design) - I love to see design in products. The newest and freshest designs from around the world always amaze me.

4) HOW - This magazine always has wonderful articles about the graphic design profession. It offers a personal perspective from people who have been there and done that.

3) WIRED - I suppose that I am a geek at heart. I love this magazine and the crazy stories they share. Where else can you learn about someone who came up with the idea to create a machine to cut down submerged trees (at a depth of more than 60 feet) in order to harvest the wood. When his idea was turned down by his company he quit his job and started his own company. (Reservoir Logs, February Issue, 2007)

2) Communication Arts - Their design annuals are fabulous, I dream about one day gracing their pages with a stellar project.

1) Backpacker - This magazine gets the number one spot for a couple of reasons: A) I LOVE to backpack and spend as much time outside as possible. If I can't be outside all of the time, at least I can read about other people's adventures. B) The great photos and simple layout is fresh and clean. This magazine is easy to navigate and shares good information about a topic I love.

What are your favorite magazines?

A few of my favorite things

Spinning at the Y to the "Sound of Music" (yes it can be done).
 

Opening all of the windows to listen to the pouring rain.
 

Curling up in front of a fireplace with a good book.
 

Going OUT for coffee.
 

The feeling you get after you accomplish something really hard.
 

Learning something new.
 

Kraft Food & Family Magazine - it is FREE and it comes 4 times a year so I never run out of new 

recipes to try out.
 

Receiving real, handwritten mail from a friend.