Wednesday, June 06, 2007
Changes
Well, this is my first post on the blog with the new title: Mohaus. My husband actually came up with the name. A couple of years ago we visited Papua New Guinea for a month and he learned some basic Pidgin (the local trade language). The word for house is haus and since our last name is Moore, he came up with mohaus to describe who we are/where we live. Not too shabby for an engineer.
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Word for the Year: Reframe
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Why the change?
ReplyDeleteThe article speaks to the change in television advertising. It used to be that you had a captive audience at which to get your message to. Now we live in a culture that allows consumers to ignore or by-pass messages they don't care about. The world is becoming smaller and more focused which allows advertisers to focus on smaller, niche audiences.
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