Tuesday, June 05, 2007

Life Shapes

Have you seen the Life Shapes Hyundai commercial? It is one of my favorites. 


The Pilobolus dancers use interpretive dance to illustrate several life shapes: musical instruments, a bicylce, an opera singer, a tent, a see saw and finally the Hyundai Sante Fe.

At the end, the dancers fade and the actual vehicle appears with the only commentary in the entire video: "The new Hyundai Sante Fe. Flexible. Agile. For whatever shape life takes."

This commercial is an unconventional example of how to convey a message with images.

No comments:

Post a Comment

Word for the Year: Reframe

For fifteen years now, I have been starting my year with intention. Last year I hoped to find contentment in my life, and I believe I did. T...