Have you seen the Life Shapes Hyundai commercial? It is one of my favorites.
The Pilobolus dancers use interpretive dance to illustrate several life shapes: musical instruments, a bicylce, an opera singer, a tent, a see saw and finally the Hyundai Sante Fe.
At the end, the dancers fade and the actual vehicle appears with the only commentary in the entire video: "The new Hyundai Sante Fe. Flexible. Agile. For whatever shape life takes."
This commercial is an unconventional example of how to convey a message with images.
No comments:
Post a Comment